Organizing an event is a difficult task. From managing the expenses to getting the right kind of exposure and interest, the organizer’s performance is gauged on everything. And finding a sponsor is a part of organizing an event, and those who organize events will probably agree that it isn’t the easiest aspect of the entire task. Sponsorship isn’t always about money. It is about support and the right exposure. You need to identify sponsors who will be interested in the event, whose line of business doesn’t stand in direct contrast with what you are planning to do. And then it is the question of getting them interested. We were very fortunate to have the support of two fantastic sponsors for the Delhi Launch of Kiriti Sengupta’s My Glass of Wine.
Our photography partner Travelling Camera ensured that we didn’t have to worry at all about photography. We will let the quality of the coverage speak for the talent of VJ Sharma, founder of Travelling Camera. Travelling Camera, also known as Photo Journey in the blogging community, is one of the most popular photography blogs in India. Founded in 2008, the blog has so far got 3,155,721 visits and has been associated with brands like Conde Nast Traveller, Hindustan Times, The Times of India, Daily Post, Delhi Tourism, Rail Bandhu, and Terrascape. Travelling Camera specializes in landscape, product, and event photography. VJ Sharma is also an Adobe Certified Expert of Adobe Lightroom.
Tathya, run by highly enthusiastic and creative Isha Nagar, is a young brand that designs and creates innovative t-shirts, notebooks, mugs, and wall art. They were kind enough to sponsor gifts (a mug, a notebook, a t-shirt, and a wall art) for two of our contestants. You have to take one look at their exclusive collection to see why we decided to approach them. Their designs are quirky, youthful, and fun, and also irresistible, so open their website at your own risk. Besides everything that is on display on their website, they can also be commissioned to create an exclusive design for you. Isha Nagar is a graduate of NIFT and loves doodling in her spare time.
Without Travelling Camera and Tathya, our event wouldn’t have been the same. We would like to thank VJ Sharma and Isha Nagar for their support.